Hon Dean, Former Provost, Dean & Editor-in-Chief
Prof. Dr. Justin Paul
Ranked #1 in the world in Business Administration over the last five years by ScholarGPS, USA.
Scholar, author and global keynote speaker whose frameworks — TCCM, SPAR-4-SLR and Masstige — shape how researchers review literature and how brands are built.
#1
Worldwide in Business Administration
ScholarGPS, last 5 years
110
H-index
i10-index 211
60,000+
Google Scholar citations
~1,200 new per month
4
Doctoral degrees
Brighton · IIT Bombay · 2 honorary
500+
Invited keynotes
100+ countries visited
1M+
Downloads
300,000+ students reached
Books
Textbooks from leading publishers
Wiley, McGraw-Hill, Oxford University Press and Pearson.
Seminal contributions
Frameworks used by researchers worldwide
Systematic literature reviews
TCCM Framework
Organises a body of research by Theory, Context, Characteristics and Methodology — and turns each into an agenda for future research.
Review methodology
SPAR-4-SLR Protocol
Scientific Procedures and Rationales for Systematic Literature Reviews: a three-stage protocol — assembling, arranging and assessing — now used in reviews across disciplines.
Systematic literature reviews
ADO Framework
Structures review findings as Antecedents, Decisions and Outcomes, revealing causal logic within a research domain.
Brand management
Masstige Model & Scale
Masstige theory, model and measure explain how brands achieve mass prestige — premium perception with broad market reach.
International marketing
7-P Framework
Extends the marketing mix for international markets, giving firms a structured lens for cross-border marketing strategy.
Internationalization & small firms
CPP Model & SCOPE
The CPP model explains firm internationalization; the SCOPE framework guides small and medium enterprises in growth and global expansion.
Academic & editorial leadership
Building institutions and journals
Former Provost and Dean of the AACSB & EQUIS-accredited NMIMS University, EQUIS accreditation judging committee member, and Editor-in-Chief of the International Journal of Consumer Studies.
Editor-in-Chief (2000–2025)
International Journal of Consumer Studies
Led IJCS to become the consumer research journal with the highest JCR impact factor, Scopus CiteScore and SNIP; submissions grew four-fold during 2020–24.
Associate Editor (served)
Journal of Business Research
Also lead editor of special issues on systematic literature reviews for two consecutive years.
Associate Editor (served)
European Management Review · European Management Journal
Editorial leadership across leading European management journals.
Media & Press
News coverage
Newspaper features, interviews and institutional coverage from the original collection.
22 news items
