Scholarship that defines fields

Purohit, S., & Paul, J. Social media marketing, brand experience, and masstige brands in an emerging market: navigating engagement.

Journal of Strategic Marketing

Deryl, M. D., Verma, S., Srivastava, V., & Paul, J. Harnessing artificial intelligence (AI) for interactive branding.

Journal of Research in Interactive Marketing

Bhojwani, R., Paul, J., & Srivastava, R. Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust.

Journal of Research in Interactive Marketing

Mehra, A., Paul, J., Rajput, S., Soni, G., & Ata, S. Determinants of chatbot continuance intention in airlines: theory and evidence.

Journal of Research in Interactive Marketing

Sharma, N., Payal, R., & Paul, J. Hello! How Can I Help You? Role of Technology Appetite on AI Adoption in the Post-Pandemic Era.

R&D Management

Paul, J., Alagarsamy, S., & Mehrolia, S. Masstige consumption in the emerging market: mediating effects of brand happiness and moderating role of age.

International Journal of Emerging Markets

Paul, J., & Kaurav, R. P. S. Research Methods in a Nutshell: What, Why, When, Where, Who, and How?

International Journal of Consumer Studies

Mansoor, M., Paul, J., Khan, T. I., Abukhait, R., & Hussain, D. Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility.

International Journal of Hospitality Management

Paul, J. Crafting Impactful Systematic Literature Reviews: Thumb Rules and Suggestions.

International Journal of Consumer Studies

Sinha, N., Paul, J., & Singh, N. Mobile payments for bottom of the pyramid: Towards a positive social change.

Technological Forecasting and Social Change

Jain, A., Thukral, S., & Paul, J. Foreign market entry modes of family firms: A review and research agenda.

Journal of Business Research

Shahid, Z. A., Tariq, M. I., Paul, J., Naqvi, S. A., & Hallo, L. Signaling theory and its relevance in international marketing: a systematic review and future research agenda.

International Marketing Review

Paul, J., Jagani, K., & Yadav, N. “How I think, Who I am”—Role of social media influencers (SMIs) as change agents.

Journal of Consumer Behaviour

Paul, J. Publishing in premier journals with high impact factor and Q1 journals: Dos and Don'ts.

International Journal of Consumer Studies

Paul, J., Akbari, M., Mondal, S., & Das, S. Knowledge sharing leads to engagement during Covid-19 for online gamers.

Information & Management

Paul, J., & Menzies, J. Developing classic systematic literature reviews to advance knowledge: Dos and don'ts.

European Management Journal

Tiwari, A. K., Marak, Z. R., Paul, J., & Deshpande, A. P. Determinants of electronic invoicing technology adoption: Toward managing business information system transformation.

Journal of Innovation & Knowledge

Sadiq, M., Adil, M., & Paul, J. Organic food consumption and contextual factors: An attitude-behavior-context perspective.

Business Strategy and the Environment

Chakraborty, D., & Paul, J. Healthcare apps’ purchase intention: A consumption values perspective.

Technovation

Sharma, R., Jain, G., & Paul, J. Does the world need to change its vaccine distribution strategy for COVID-19?

Technovation

Bhukya, R., & Paul, J. Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review.

Journal of Business Research

Gilal, F. G., Paul, J., Thomas, A., Zarantonello, L., & Gilal, R. G. Brand passion: a systematic review and future research agenda.

Journal of Brand Management

Sandesh, S. P., Sreejesh, S., & Paul, J. Key account management in B2B marketing: A systematic literature review and research agenda.

Journal of Business Research

Paul, J., Ueno, A., & Dennis, C. ChatGPT and consumers: Benefits, Pitfalls and Future Research Agenda.

International Journal of Consumer Studies

Paul, J., Alhassan, I., Binsaif, N., & Singh, P. Digital entrepreneurship research: A systematic review.

Journal of Business Research

Saha, V., Das, M., & Paul, J. Can Masstige brands be introduced in the B2B markets? An exploratory study.

Industrial Marketing Management

Paul, J., Khatri, P., & Kaur Duggal, H. Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

Journal of Decision Systems

Upadhyay, Y., Paul, J., & Baber, R. Effect of online social media marketing efforts on customer response.

Journal of Consumer Behaviour

Purohit, S., Arora, R., & Paul, J. The bright side of online consumer behavior: Continuance intention for mobile payments.

Journal of Consumer Behaviour

Shahid, S., & Paul, J. Examining guests’ experience in luxury hotels: evidence from an emerging market.

Journal of Marketing Management

Mehra, A., Rajput, S., & Paul, J. Determinants of adoption of latest version smartphones: Theory and evidence.

Technological Forecasting and Social Change

Kajol, K., Singh, R., & Paul, J. Adoption of digital financial transactions: A review of literature and future research agenda.

Technological Forecasting and Social Change

Sharma, M., Banerjee, S., & Paul, J. Role of social media on mobile banking adoption among consumers.

Technological Forecasting and Social Change

Mishra, M., Paul, J., & Czinkota, M. Revisiting models of internationalization: Pre-export phase and lateral rigidity of emerging market Small and Medium Enterprises.

Thunderbird International Business Review

Husain, R., Paul, J., & Koles, B. The role of brand experience, brand resonance and brand trust in luxury consumption.

Journal of Retailing and Consumer Services

Chopdar, P. K., Paul, J., Korfiatis, N., & Lytras, M. D. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers.

Journal of Business Research

Guha Majumder, M., Dutta Gupta, S., & Paul, J. Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis.

Journal of Business Research

Alagarsamy, S., Mehrolia, S., & Paul, J. Masstige scale: An alternative to measure brand equity.

International Journal of Consumer Studies

Mansoor, M., & Paul, J. Mass prestige, brand happiness and brand evangelism among consumers.

Journal of Business Research

Bindra, S., Sharma, D., Parameswar, N., Dhir, S., & Paul, J. Bandwagon effect revisited: A systematic review to develop future research agenda.

Journal of Business Research

Srivastava, E., Sivakumaran, B., Maheswarappa, S. S., & Paul, J. Nostalgia: A Review, Propositions, and Future Research Agenda.

Journal of Advertising

Paul, J., & Barari, M. Meta-analysis and traditional systematic literature reviews — What, why, when, where, and how?

Psychology & Marketing

Hassan, S. M., Rahman, Z., & Paul, J. Consumer ethics: A review and research agenda.

Psychology & Marketing

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. Frugal innovations: A multidisciplinary review & agenda for future research.

Journal of Business Research

Singh, D. P., Kastanakis, M. N., Paul, J., & Felix, R. Non-deceptive counterfeit purchase behavior of luxury fashion products.

Journal of Consumer Behaviour

Telang, A., Sahoo, D., Sreejesh, S., & Paul, J. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines: It Serves My Motive, And I Distinguish the Advertisement.

Journal of Advertising Research

Paul, J., & Feliciano-Cestero, M. M. Five decades of research on foreign direct investment by MNEs: An overview and research agenda.

Journal of Business Research

Dash, G., & Paul, J. CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting.

Technological Forecasting and Social Change

Gilal, F. G., Paul, J., Gilal, N. G., & Gilal, R. G. Strategic CSR-brand fit and customers’ brand passion: Theoretical extension and analysis.

Psychology & Marketing

Dash, G., Kiefer, K., & Paul, J. Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention.

Journal of Business Research

Paul, J., Parameswar, N., Sindhani, M., & Dhir, S. Use of microblogging platform for digital communication in politics.

Journal of Business Research

Singh, D. P., Paul, J., & Sharma, P. Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach.

International Journal of Market Research

Yadav, R., Paul, J., & Mittal, A. Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love.

International Marketing Review

Kumar, A., Paul, J., & Starčević, S. Do brands make consumers happy?—A masstige theory perspective.

Journal of Retailing and Consumer Services

Mansoor, M., & Paul, J. Consumers' choice behavior: An interactive effect of expected eudaimonic well-being and green altruism.

Business Strategy and the Environment

Sadiq, M., Adil, M., & Paul, J. Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective.

International Journal of Hospitality Management

Paul, J., Lim, W. M., O'Cass, A., Hao, A. W., & Bresciani, S. Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR).

International Journal of Consumer Studies

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. Writing an impactful review article: What do we know and what do we need to know?

Journal of Business Research

Paul, J., Gupta, S., & Tyagi, S. Theory of dogmatism, personality traits and shopping behavior.

European Management Journal

Paul, J., & Dhiman, R. Three decades of export competitiveness literature: Systematic review, synthesis and future research agenda.

International Marketing Review

Chakma, R., Paul, J., & Dhir, S. Organizational ambidexterity: A review and research agenda.

IEEE Transactions on Engineering Management

Sharma, G. D., Paul, J., et al. Neuroentrepreneurship: An integrative review and research agenda.

Entrepreneurship & Regional Development

Nayal, P., Pandey, N., & Paul, J. Covid-19 pandemic and consumer-employee-organization wellbeing: A dynamic capability theory approach.

Journal of Consumer Affairs

Liñán, F., Paul, J., & Fayolle, A. SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches.

Small Business Economics

Paul, J., & Rosenbaum, M. Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models.

Journal of Retailing and Consumer Services

Mukherjee, S., Datta, B., & Paul, J. The phenomenon of purchasing second-hand products by the BOP consumers.

Journal of Retailing and Consumer Services

Kumar, A., Paul, J., & Unnithan, A. B. ‘Masstige’ marketing: A review, synthesis and research agenda.

Journal of Business Research

Paul, J., & Criado, A. R. The art of writing literature review: What do we know and what do we need to know?

International Business Review

Dhaliwal, A., Singh, D. P., & Paul, J. The consumer behavior of luxury goods: A review and research agenda.

Journal of Strategic Marketing

Paul, J., & Mas, E. Toward a 7-P framework for international marketing.

Journal of Strategic Marketing

Paul, J. Masstige model and measure for brand management.

European Management Journal

Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. The role of self-determination theory in marketing science: An integrative review and agenda for research.

European Management Journal

Paul, J., & Sahadev, S. Service failure and problems: Internal marketing solutions for facing the future.

Journal of Retailing and Consumer Services

Paul, J. Toward a ‘masstige’ theory and strategy for marketing.

European Journal of International Management

Kumar, A., & Paul, J. Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence.

International Business Review

Paul, J., & Benito, G. R. A review of research on outward foreign direct investment from emerging countries, including China.

Asia Pacific Business Review

Rosado-Serrano, A., Paul, J., & Dikova, D. International franchising: A literature review and research agenda.

Journal of Business Research